This photo of a now defunct camera shop was taken during my trip to Los Angeles last year. I was staying in the middle of Hollywood, and passed this building on my various jaunts.
Why it captured my attention, I don’t know. But apparently I’m not alone. A cursory Google search will bring up other people’s photos, plus history lessons on the building. For instance, this little tidbit from the Los Angeles Conservancy:
Though the design of the two-story vernacular building has been attributed to Modernist architect Rudolph Schindler, the original permit lists Marshall P. Wilkinson as the architect. Wilkinson was known primarily for his residential work in Los Angeles.
The building’s distinctive signage appears to have been heavily influenced by the Bauhaus School, which taught the unification of art, craft, and technology. It reveals the important role that commercial signage played in Hollywood’s development, juxtaposing materials, icons, and scales to attract passing motorists.
I also posted a black and white photo on Instagram, which got a decent amount of likes.
The next time I’m in L.A., I think I’ll take another photo, but with a different camera or film format.