Well, here I want to share with you a trailer that I’ve made — but it’s not going to be for something fake. JFXXLA: The Charm is a documentary (of sorts) I’m putting together about my recent trip to Los Angeles. It probably won’t be of interest to anyone; it’s a true vanity project that I’m creating to help myself get more familiar with iMovie (and maybe use to graduate to Final Cut Pro X).
“Make your vision so clear that your fears become irrelevant.” —James Goll
Earlier this year, I took time out to make a vision board. Yes, that’s right, a vision board.
For the one or two of you who have no idea what this is, a vision board is one upon which you display images that represent whatever you want to be, or do, or have in your life.
Y’all know how much I love Alamo Drafthouse, right?
I mean, the concept behind the Austin, Texas-based movie-theater chain is sheer genius: They show first-run films as well as cult classics and otherwise unheralded movies; they offer a variety of foodstuffs and beverages (alcoholic and non) to enjoy during your film; and they’re just cool asf.
Although we had something similar in Brooklyn, the Nighthawk, once Alamo Drafthouse came to New York — and settled very close to me in Downtown Brooklyn’s City Point shopping complex — I was hooked. Nearly every film I’ve seen in the past nine months has been at Alamo. (The lone exception? John Wick: Chapter 2, which I was forced to see at UA Court Square. Quelle horreur!)
Well, check this out. Alamo Drafthouse is opening a new theater in Downtown Los Angeles’ the Bloc retail center. Slated for a 2018 debut, this will be Alamo’s first L.A. location. Crazy, right?
This photo of a now defunct camera shop was taken during my trip to Los Angeles last year. I was staying in the middle of Hollywood, and passed this building on my various jaunts.
Why it captured my attention, I don’t know. But apparently I’m not alone. A cursory Google search will bring up other people’s photos, plus history lessons on the building. For instance, this little tidbit from the Los Angeles Conservancy:
Though the design of the two-story vernacular building has been attributed to Modernist architect Rudolph Schindler, the original permit lists Marshall P. Wilkinson as the architect. Wilkinson was known primarily for his residential work in Los Angeles.
The building’s distinctive signage appears to have been heavily influenced by the Bauhaus School, which taught the unification of art, craft, and technology. It reveals the important role that commercial signage played in Hollywood’s development, juxtaposing materials, icons, and scales to attract passing motorists.
I also posted a black and white photo on Instagram, which got a decent amount of likes.
The next time I’m in L.A., I think I’ll take another photo, but with a different camera or film format.